Magan Le's Resume

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Education & Awards

The University of Texas
Bachelor of Science, Advertising (TexasMedia)
May 2008, GPA: 3.47

2005 & 2008 University Honors
Fall 2007 Winning Student Media Deck for Austin Tidbits

 

Experience

Spiceworks: free network management software / Austin, TX
Ad Trafficking Manager & Analyst, Sept 2009 – Present

  • • Traffic all advertising and ensure timely and accurate delivery
  • • Analyze and optimize advertising delivery and creative for best performance
  • • Streamline and sync campaign tracking and trafficking, decreasing discrepancies and insuring advertising revenue goals month-to-month
  • • Aggregate traffic data to maximize inventory and remnant and secure advertisers' renewal business
  • • Ensure that all creative adhere to specific advertising specs and are free of copy errors
  • • Qualify and collect leads and create lead gen reports to send to clients
  • • Organize, write copy for, and conduct robust banner creative testing, such as frequency capping and copy length, for industry-wide results in a social business application setting
  • • Improved end-of-month process by 50% for more efficient invoicing

Fosforus: B2B, full-service ad agency / Austin, TX / Jan 2008 – Apr 2009
Media Coordinator, Aug 2008 – April 2009
Media Intern / Part-Time Media Coordinator, Jan 2008 – July 2008

  • • Assisted Media Supervisor in planning and buying media campaigns for multiple clients
  • • Handled trafficking of online media campaigns through DoubleClick’s DFA and monitored and resolved online tracking-related issues
  • • Developed and analyzed online media campaign reports and made recommendations for campaign optimizations
  • • Researched media placements and list vendors and assisted in the development of recommendations
  • • Designed flowcharts for media campaigns and updated them on a regular basis
  • • Created campaign spec sheets for creative requirements and supporting materials for PowerPoint presentations such as graphics and charts
  • • Maintained relationships with vendors, including resolving contract discrepancies in a timely manner
  • • Participated in conference calls with agency clients and media vendors on various projects
  • • Investigated and made innovative marketing recommendations, such as the use of mobile coupons, for a local restaurant

Avignon: realty and mortgage broker / Austin, TX
Marketing Intern, Dec 2007 – Feb 2008

  • • Updated availability databases daily through phone correspondence with apartment complexes
  • • Improved the creation of online ads to generate more interest and contact with realty brokers

TAGlines: student-employed, full-service ad agency / Austin, TX
Media Planner / Account Planner, Mar 2007 – Dec 2007

  • • Conducted and analyzed target survey research for consumer insight for Aruba Tan
  • • Initiated research and design of new logo and slogan for Austin Humane Society

 

Leadership & Service

Texas Advertising Group (Student Chapter of AAF)
Member, Spring 2007 – Spring 2008

  • • Recognized as an active member by selective inclusion in the Spring 2007 Résumé Book
  • • Participated in the Résumé Book Committee and volunteered at the Communication Internship & Job Fair, Non-Profit Internship & Job Fair, Urban Media Symposium, and EnviroMedia Adopt-a-Highway Clean-Up

Vietnamese Students Association
Member, Fall 2006 – Spring 2008

  • • Actively involved in events such as Campus Fusion, Cultural Showcase, and Black April Showcase that build awareness and community within the organization and UT
  • • Volunteered during Chinatown Grand Opening, Project Reach-Out, and Lee Elementary Geography Day

UThéâtre 2007
Actress, Spring 2007
UThéâtre 2006
Set Designer, Spring 2006

 

Skills

Software

  • • Mac and PC friendly
  • • Working knowledge of MRI, SQAD, SRDS, Scarborough, Urchin, DoubleClick, Microsoft Office, Photoshop
  • • Basic knowledge of SPSS, Nielsen, Arbitron, FTP, InDesign, GoLive

Language

  • • Intermediate French, basic Hmong
  • • Basic knowledge of HTML, CSS

Other

  • • Knowledgeable in SEO and SEM, enthusiasm for learning, organizational skills, self-directed, detail-oriented, results-driven, love of numbers

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