maganle

Education & Awards

The University of Texas
Bachelor of Science, Advertising (TexasMedia)
May 2008, GPA: 3.47

2005 & 2008 University Honors
Fall 2007 Winning Student Media Deck for Austin Tidbits

 

Experience

Fosforus: B2B, full-service ad agency / Austin, TX / Jan 2008 – April 2009
Media Coordinator, Aug 2008 – April 2009
Media Intern / Part-Time Media Coordinator, Jan 2008 – July 2008

• • Assisted Media Supervisor in planning and buying media campaigns for multiple clients
• • Handled trafficking of online media campaigns through DoubleClick’s DFA and monitored and resolved online tracking-related issues
• • Developed and analyzed online media campaign reports and made recommendations for campaign optimizations
• • Researched media placements and list vendors and assisted in the development of recommendations
• • Designed flowcharts for media campaigns and updated them on a regular basis
• • Created campaign spec sheets for creative requirements and supporting materials for PowerPoint presentations such as graphics and charts
• • Maintained relationships with vendors, including resolving contract discrepancies in a timely manner
• • Participated in conference calls with agency clients and media vendors on various projects
• • Investigated and made innovative marketing recommendations, such as the use of mobile coupons, for a local restaurant

Avignon: realty and mortgage broker / Austin, TX
Marketing Intern, Dec 2007 – Feb 2008

• • Updated availability databases daily through phone correspondence with apartment complexes
• • Improved the creation of online ads to generate more interest and contact with realty brokers

TAGlines: student-employed, full-service ad agency / Austin, TX
Media Planner / Account Planner, Mar 2007 – Dec 2007

• • Conducted and analyzed target survey research for consumer insight for Aruba Tan
• • Initiated research and design of new logo and slogan for Austin Humane Society

 

Leadership & Service

Texas Advertising Group (Student Chapter of AAF)
Member, Spring 2007 – Spring 2008

• • Recognized as an active member by selective inclusion in the Spring 2007 Résumé Book
• • Participated in the Résumé Book Committee and volunteered at the Communication Internship & Job Fair, Non-Profit Internship & Job Fair, Urban Media Symposium, and EnviroMedia Adopt-a-Highway Clean-Up

Vietnamese Students Association
Member, Fall 2006 – Spring 2008

• • Actively involved in events such as Campus Fusion, Cultural Showcase, and Black April Showcase that build awareness and community within the organization and UT
• • Volunteered during Chinatown Grand Opening, Project Reach-Out, and Lee Elementary Geography Day

UThéâtre 2007
Actress, Spring 2007
UThéâtre 2006
Set Designer, Spring 2006

 

Skills

Software

• • Mac and PC friendly
• • Working knowledge of MRI, SQAD, SRDS, Scarborough, Urchin, DoubleClick, Microsoft Office, Photoshop
• • Basic knowledge of SPSS, Nielsen, Arbitron, FTP, InDesign, GoLive

Language

• • Intermediate French, basic Hmong
• • Basic knowledge of HTML, CSS

Other

• • Knowledgeable in SEO and SEM, enthusiasm for learning, organizational skills, self-directed, detail-oriented, results-driven, love of numbers

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