The Never-Hungry Inbox Folder
Like a lot of media people I know, I refresh my inbox constantly, starved for work; I never escape the chance to set the numbers free that show up next to my inbox, indicating new messages. Good email marketing tactics suggest replying to inquiries within a day, but as a millenial, I expect a reply within a few hours. Following the Golden Rule, I take the appropriate action as soon as possible. Always.
Of course, I’m no business, and this is not the topic of my blog (perhaps another day).
Where I intern, Fosforus, I signed up for the MediaPost and eMarketer newsletters with my Fosforus email account to stay up-to-date should I have no work to do, as suggested by my supervisor. In the beginning, I couldn’t get enough of them before I started staring at the screen with not much else to occupy my time but count the seconds until work was over.
Two and a half months later, I still can’t get enough of my newsletters, only this time, it’s because I am often occupied with several “projects” at once. Don’t get me wrong, I enjoy what I do at Fosforus, drafting media plans and using DoubleClick on a daily basis. The looming MediaPost folder stares back at me, branded with a horrifically bold (123) and stuffed with emails as old as 26 days. My fidgety mind can do nothing but ignore its babying call to be read and be rid of its dark burn. For now, I am stuck in the Media past of Microhoo, Wikileaks, and Comcast.